A growing number of international brands have been brought on-board as event partners for the second annual OCBC Cycle Singapore, it was announced today by Spectrum Worldwide, event owner and organiser. The mass participation cycling event which takes place on 6 & 7 March, 2010 already has close to 6,500 riders taking part.
New event partners include:
• Bloomberg Television – Official Broadcast Partner
• Canon – Official Digital Imaging Partner
• Suunto – Official Timer
• Tiger Balm – Official Muscle Rub
“Having global brands like Canon, Bloomberg Television, Suunto and Tiger Balm associated with OCBC Cycle Singapore continues to prove that today’s marketers are more concerned with “rate of involvement” rather than “return on investment”, and that is exactly what sporting events provide to sponsors,” said Chris Robb, Managing Director, Spectrum Worldwide, event owner and organiser said.
Shawn Galey, Bloomberg Television’s Managing Director for Commercial Affairs, said, “We at Bloomberg are very pleased to be continuing and even enhancing our involvement in this year’s event. OCBC Cycle Singapore showcases how the private sector can engage with the community to everyone’s benefit.”
About Spectrum Worldwide
Spectrum Worldwide is a leading event management and experiential marketing company operating in the Asia Pacific. For more than 16 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life its clients’ brand positioning but also create opportunities to showcase values in a memorable and compelling way. Through long-standing partnerships with blue chip companies throughout the region, Spectrum Worldwide consistently delivers iconic events in Asia including the annual JPMorgan Corporate Challenge, City Chase (Hong Kong and Singapore), and OCBC Cycle Singapore. In 2009, Spectrum Worldwide delivered all operational aspects of the Standard Chartered Singapore Marathon, an event that involves over 50,000 participants. For more information, go to: www.spectrumworldwide.asia
For more information, please contact:
Lorna Campbell
Fulford Public Relations
DID: 6324 2284
Mobile: 9116 4804
Email: lcampbell@fulfordpr.com