Suunto, the world's leading designer of sports precision instruments has unveiled Suunto Elementum - an exclusive collection of superbly crafted timepieces exclusively manufactured in Finland. These stylish, urban-inspired watches combine excellent craftsmanship with precision digital technology in a unique coalescence of function and form.
The collection consists of three watches, Elementum Aqua, Elementum Terra and Elementum Ventus, specifically designed for Diving, Mountaineering and Sailing. The names directly translate to Water, Earth and Wind, which are the three elements that surround the activities Suunto Elementum is inspired by and designed to help navigate through.
"We are entering a new era in Suunto's history with a collection of premium digital sports watches, which reflects our deep knowledge in diving, mountaineering and sailing. This expansion derives from a unique insight into the other, more urban, part of athletes' lives; an understanding that allows us to develop watches that are modern and stylish, yet still very functional, for all of life's situations." says Juha Pinomaa, President of Suunto.
"Suunto has established itself as the leading outdoor watch brand in the sports retail channel. We are seeing an increasing interest and demand for functional sports watches in the watch retail channel as well, and consumers expect to find our products there. The Suunto Elementum collection has been developed exclusively for this channel."
The Aqua detects when the user enters the water and starts all the functions and measurements for an enjoyable dive such as depth, max depth, dive time, surface time and water temperature. Ideal for any lifestyle that combines urban life with submerged pleasure.
The Terra is equipped with all the essentials for survival in the outdoors, such as an altimeter for altitude measurement, barometer for easy prediction of weather changes and compass for navigation. It provides information that makes for outdoor exploration with the utmost confidence.
The Ventus (in the image) is a highly sophisticated yet elegant sailing timepiece with impressive features that allow for predictions of upcoming weather, an advanced compass for navigation and a sailing timer for the perfect race start. These make it a must-have extension to one's on-board equipment.
Suunto Elementum will be available in summer 2009 in USA, Italy and Sweden and in fall 2009 in Finland, Argentina, Greece, Japan and Singapore.
For more product information, please visit:
www.suunto.com/elementum
Suunto is a leading designer and manufacturer of sports instruments for diving, mountaineering, sailing, training, orienteering, hiking, skiing, sailing and golf. Prized for their design, accuracy and dependability, Suunto sports instruments combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation.