The prestigious competition recognizes Suunto Elementum’s stylish and urban-inspired design
Suunto has won the prestigious iF Product Design Award 2010 with the Suunto Elementum watch collection. The award was received in the Leisure/Lifestyle category.
The iF product design award is one of the world’s oldest, best-known design competitions and held in Germany. Hosted by iF Industrie Forum Design e.V., the competition annually convenes an international jury of design experts to examine and test products. For over fifty years, the If design award has served as a recognized trademark for outstanding design all over the world. This year, the entries have been assessed for design quality, workmanship, choice of material, degree of innovation and functionality. This year, almost 2,500 entries from 39 countries were submitted for the iF product design category.
Suunto Elementum watches are stylish and urban-inspired which still combine the excellent craftsmanship with precision digital technology in a unique coalescence of function and form.
The collection consists of three watches, Elementum Aqua, Elementum Terra and Elementum Ventus, specifically designed for Diving, Mountaineering and Sailing. The names directly translate to Water, Earth and Wind, which are the three elements that surround the activities Suunto Elementum is inspired by and designed to help navigate through.
All the three watches are designed and manufactured in Finland, guaranteeing the perfect integration of design and engineering work that creates a true Suunto watch – a watch that is credible and functional outdoors and an eye catcher in the city.
“This is a great honor for us and we highly value this symbol for superior design that we receive second year in a row”, says Juha Pinomaa, President of Suunto. “Design is one of our brand cornerstones. This award is a great recognition of our long-term and persistent work in designing products to meet the specific needs of our customers.”
The iF online exhibition with all the award-winning entries can be viewed on the iF website from 2 March 2010 onwards. The iF product design award yearbook 2010 will also be published on this day. Packed with products chosen by the jury and with the jury statements for each category, it is an arbiter of international contemporary design.
About Suunto:
Suunto is a leading designer and manufacturer of sports instruments for mountaineering, hiking, orienteering, training, diving, skiing, sailing and golf. Suunto sports instruments combine the aesthetics and functionality of watches with sport-specific computers that help athletes at all levels analyze and improve their performance. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to over 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Atomic, Wilson, Salomon, Precor and Mavic. www.suunto.com
About iF design competition:
For 56 years, the iF product design award has served as an internationally recognized trademark for outstanding design. Across the globe, the iF brand, with offices in Hanover, Munich, Taipei, Seoul and Curitiba/Paraná, is an established symbol for exceptional design achievement. This year the international jury of experts bestowed an iF product design award on 778 competition entries out of 2,486 entries this year. All winners will receive an iF seal of design excellence, which remains valid for the entire product lifecycle. www.ifdesign.de
Contact information:
Europe: Tarja Kuusela, Communications Manager
Tel. +358-9-875 870, e-mail: tarja.kuusela@suunto.com
USA: Michael Benkoski, Media Cabin
Tel. +1-(503) 294-3010 ext 221, e-mail: mike@mediacabin.com