"Suunto, a leading designer and manufacturer of sports precision instruments, will serve as the official timing and data partner for the Dextro Energy Triathlon - ITU World Championship Series second year in row," announces Paul Coleman, Managing Director of the series.
"The exciting new series proved its success last year and having Suunto as a partner will provide an opportunity to integrate leading edge technology into our events and television programming. Significantly Suunto will collect high performance data from competing athletes and deliver it directly to our TV screens. The data will include GPS, real-time speed and distance information and heart rate information. Display of this data and information will significantly enhance our television viewer’s experience."
Information from Suunto Ambassadors, such as Olympic Champion Jan Frodeno, 2008 World Champion & 2009 Vice World Champion Javier Gomez, 2007 World Champion Daniel Unger and 2008 World Champion Helen Jenkins have been using Suunto products to help them achieve their goals.
This year’s series consists of seven events held in some of the world’s most renowned cities, beginning on April 11th in Sydney and ending with the Grand Final in Hungary on September 12th. The aim is to offer something for every type of triathlete – from the novice to the elite.
“We are happy to continue our cooperation in triathlon and ITU” says Suunto President Mikko Moilanen. "Triathlon is becoming more and more popular, and we are excited to be able to provide more action to our fans with live performance data,” Moilanen adds.
“The World Championship Series is a great innovation and we are proud to be involved with these events,” says Suunto Global Sports Marketing Manager Markus Rampf. “Triathlon is a tremendously exciting sport and fits perfectly with our brand,“ Rampf adds.
“Triathletes generally have large-volume training programs across different sporting disciplines and have high expectations of their gear,” continues Rampf. “Suunto’s versatile multisport heart rate monitors and PODs meet these demands with interference-free data transmission, speed and distance measurement for all sports and award-winning designs,” Rampf concludes.
The series kicks off in Sydney on 11th April, followed by Seoul on 8th May, and Madrid on 5th June. After the short break, the series continues in Hamburg on 17th July, London on 24th July, Kitzbühel on 15th August. The grand final will be held in Budapest on 12th September.
About Suunto:
Suunto is a leading designer and manufacturer of sports precision instruments for training, diving and outdoor sports. Prized for their design, accuracy and dependability, Suunto sports instruments combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to over 100 countries. www.suunto.com/ITU
About the International Triathlon Union (ITU):
The International Triathlon Union is the world governing body for the Olympic sport of Triathlon and all related multi-sport disciplines: Duathlon, Aquathlon and Winter Triathlon. ITU was founded in 1989 at the first ITU Congress in Avignon, France and has maintained its headquarters in Vancouver, Canada since then. It now has over 120 affiliated National Federations around the world and is the youngest International Federation in the Olympics. Triathlon was awarded Olympic status in 1994. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with continental and national federations, working with its partners to offer a balanced sport development programme from grassroots to a high-performance level. For more information, visit www.triathlon.org
For more information, please contact:
Suunto: Markus Rampf, Global Sports Marketing Manager, markus.rampf@amersports.com
Tel. +491728984402
ITU: Stephen Bourdeau, ITU Media Manager, stephen.bourdeau@triathlon.org
Tel: +1.604.904.9248 Mobile: +1.780.908.9299